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Environmentally-Sustainable Products More Favourably Received by Consumers

There is no shortage of product options on store shelves today, and this large variety allows consumers to be pickier about their purchasing decisions. The research shows that consumers want products that are manufactured in an eco-friendly manner.

In some cases, wastewater and organic waste left over from manufacturing cannot be treated by a local municipal treatment plant—even at an additional cost. The municipality may simply not be equipped to handle the composition or the volume of wastewater that industrial processors are trying to dispose of.

According to The Nielsen Global Survey on Corporate Social Responsibility, 55% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.* Research by Cone Communications shows that 91% of global consumers expect companies to do more than make a profit; they also expect companies to operate responsibly to address social and environmental issues.**

The Role of Wastewater in Environmental Sustainability

Growing consumer demand for products produced in an environmentally responsible way is driving change in the manufacturing industry. Companies are embracing the shift to improving the sustainability of its processes, and many are striving to achieve “zero waste” goals for long-term positive value for society. 

Responsible management of wastewater is an important consideration in manufacturing sustainable products. By investing in an on-site wastewater treatment system, industrial processors demonstrate environmental stewardship by properly treating wastewater so that is complies with effluent regulations. This improves public perception of the overall company, which can help generate more sales and solidify customer loyalty.

The right wastewater treatment system also helps save water and energy. It can even produce renewable energy in the form of biogas and prevent greenhouse gas pollution, helping protect the environment on multiple fronts. To understand the best technology for your unique needs, contact our wastewater treatment experts.

To learn more, download this free ebook about the
value of on-site wastewater treatment:

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*
Source: Neilsen http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-their-heart-is.html
**Source: Cone Communications http://www.conecomm.com/research-blog/2015-cone-communications-ebiquity-global-csr-study